3 Common Business Development Mistakes to Avoid

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Developing your business takes time, energy, and effort. You want to make sure you are doing everything you can to set your business up for success. Part of that is avoiding common mistakes that many businesses make. Here are three business development mistakes to avoid, as sworn by Carl Iberger.

Failing to Plan
A lot of businesses make the mistake of not planning properly. They think they can just wing it and things will work out. But without a plan, it’s easy to lose sight of your goals and what you need to do to achieve them. A business plan gives you a roadmap to follow and keeps you on track. It also makes it easier to get funding because investors want to see that you have a solid plan in place.

Not Doing Your Research
Another mistake businesses make is not doing their research. This includes everything from market research to considering your competition. You need to know who your target market is and what needs they have that you can fill. You also need to be aware of who your competition is and what they are offering. If you don’t do your research, you could be missing out on opportunities or making decisions based on false assumptions.

Not Being Realistic
It’s important to be realistic when developing your business. This means setting realistic goals and being realistic about what you can achieve with the resources you have available. If you set unrealistic goals, you’re setting yourself up for disappointment. And if you’re unrealistic about what you can achieve, you could end up making bad decisions in an attempt to reach your goals faster than is possible. Take the time to realistically assess your situation so that you can make the best decisions for your business according to Carl Iberger.


Developing a successful business takes time, energy, and effort. Part of that is avoiding common mistakes that many businesses make, such as failing to plan, not doing their research, or not being realistic about what they can achieve. By avoiding these mistakes, you give yourself a better chance of achieving success with your business development efforts.

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